TECHNOLOGY
mprint
Technology
Proprietary Campaign Management Platform
At Swiss Ecom Group, we build and operate proprietary technology to manage paid advertising across our portfolio of D2C brands. Our tools are designed to give our brands a competitive edge through data-driven decision making and automation.
Google Ads Management
Our internal campaign management platform connects directly to the Google Ads API to provide:
- Performance Analysis & Reporting — Automated cross-campaign performance reports with KPI breakdowns, trend detection, and actionable recommendations.
- Bid Optimization — Algorithmic bid adjustments based on real-time performance data, ROAS targets, and competitive positioning.
- Budget Allocation — Dynamic budget distribution across campaigns and ad groups based on performance signals and business goals.
- Keyword Management — Automated keyword analysis, negative keyword identification, and search term optimization.
- Campaign Auditing — Systematic audits to identify wasted spend, underperforming assets, and optimization opportunities.
Meta Ads Management
Our platform also integrates with the Meta Marketing API to manage Facebook and Instagram campaigns:
- Creative Performance Tracking — Monitoring ad creative fatigue, engagement metrics, and conversion attribution.
- Audience Optimization — Interest targeting analysis, lookalike audience management, and audience size estimation.
- Budget & Bid Controls— Automated campaign budget optimization and bid strategy adjustments.
Why We Build In-House
Having managed over €35 million in ad spend scaling Paul Valentine from zero to €125 million in revenue, we learned that off-the-shelf tools don't move fast enough. Our internal platform is built specifically for the speed and precision required to scale D2C brands profitably.
Google Ads API Re-Application Description
Swiss Ecom Group AG (swiss-ecom-group.ch) is a Swiss e-commerce agency company that builds and scales direct-to-consumer brands. We have developed an internal campaign management platform that integrates with the Google Ads API to manage advertising across our portfolio brands. The tool is used exclusively by our internal marketing team and is not offered as a public SaaS product.
Our platform provides the following Google Ads functionality:
1. Campaign Performance Reporting: Automated retrieval of campaign, ad group, and keyword-level performance metrics (impressions, clicks, conversions, cost, ROAS) via the Google Ads API. Reports are generated daily and surfaced to our team through an internal dashboard.
2. Bid Optimization: The tool reads current bid strategies and CPC data, analyzes performance trends, and recommends or applies bid adjustments to maximize ROAS within defined budget constraints.
3. Budget Management: Automated monitoring of daily and monthly budget pacing across campaigns. The tool redistributes budgets from underperforming campaigns to high-performing ones based on predefined rules.
4. Keyword Management: Retrieval and analysis of search term reports to identify high-performing keywords for expansion and irrelevant terms for negative keyword lists. The tool generates keyword recommendations and applies negative keywords automatically.
5. Campaign Auditing: Periodic automated audits that flag campaigns with declining performance, high cost-per-acquisition, or budget waste. Audit reports include specific recommendations for optimization.
6. Multi-Account Management: As a done for you agency company with multiple brands, we manage several Google Ads accounts through a single MCC (Manager) account. Our tool provides cross-account reporting and optimization.
Technical implementation: Python-based, using the Google Ads API client library (google-ads-python). Deployed on our internal infrastructure. No end-user data is processed — the tool only accesses our own Google Ads accounts.
Contact
For questions or concerns regarding these Terms and Conditions, please contact:
- Swiss Ecom Group AG
- Website: https://swiss-ecom-group.ch
- Email: contact@swiss-ecom-group.ch
TRACK RECORD
With over €125 million in sales generated through our first brand, Paul Valentine. Our strategies aren't theoretical—they're battle-tested and proven to deliver results in the competitive D2C landscape.
We master the art of digital marketing, performance marketing, influencer marketing, branding, and creative production. We live and breathe eCommerce and D2C brands.
With over €40 million spent on advertising across various platforms, we've accumulated a wealth of data & insights. We leverage this knowledge to make informed decisions that maximize ROI and accelerate our brand's growth.
Over the years, we have developed proven strategies that our teams work with daily, ensuring high growth and profitability.
Founders
Swiss Ecom Group AG are two passionate entrepreneurs who have navigated the complex waters of D2C e-commerce and emerged as industry leaders. Our combined expertise and innovative approach drives our company's success and the growth of our partner brands.
Yes! We offer ecommerce growth consulting and we invest into new emerging ecommerce brands.
We offer tailored Ecommerce Growth Consulting, working closely with you over a three-month period to analyze your current challenges and the status quo of your business. This includes a deep dive into your online store, customer acquisition strategy (covering creatives, performance marketing, influencer marketing), your customer retention strategy (email marketing and CRM), as well as your organizational setup and recruiting process. Based on our insights, we develop a clear, actionable strategy to scale your brand, increase profitability, and drive sustainable growth. You will also gain exclusive access to our high-level network and contacts, essentially giving you a fast track to ecommerce success. Our support includes weekly or bi-weekly strategy calls and day-to-day assistance via WhatsApp, ensuring you have our guidance every step of the way. You will work directly with us, from founder to founder.
We usually invest up to 250,000 Euro in pre-seed and seed stage for approximately 25% equity. We look for a great product and brand, as well as a product-market fit. We have an extensive network of private equity firms and VCs that we collaborate with for larger capital injections. We're excited to connect and learn more about you and your business, so please feel free to reach out!
Our focus is on D2C (Direct-to-Consumer) brands and SaaS solutions for e-commerce businesses. Don’t hesitate to reach out—we’d love to learn more about you and your company!
Please kindly contact us via email at hello@swiss-ecom-group.ch with your details and a brief overview of your company and financials. We will review your submission and get back to you within 24 hours. The next step will be to schedule a call. We are looking forward to meet u!